How We Work

Headstrong Branding In Action

What Is 360° Messaging™?

Each entrepreneur or business leader needs to work on pitching, presenting, marketing, and brand messaging, while following their own path.

At Headstrong Branding, we help each founder or leader where they’re at in their 360° Messaging™ universe. We often start with one urgent need, then develop the growth marketing strategy and content from there, crafting a clear, consistent brand story.

Success Stories

(Examples of What We Can Achieve Together)

Kristina Carrillo-Bucaram, Founder/CEO

Background

Kristina Carrillo-Bucaram is a digital entrepreneur and raw vegan and holistic living influencer. She had 2 million followers on YouTube, IG, and other social media platforms. She needed curated content and products to satisfy audience demand, help her market her brand, and generate revenue.

360° Messaging Work

We collaborated first on a full-length book (2016).

Fully Raw Diet: 21 Days to Better Health, With Meal and Exercise Plans, Tips, and 75 Recipes

Since then, we have:

  • Developed popular revenue-generating brand content and thought leadership—ebooks and blogs.

  • Led brainstorms to help her map out brand awareness and potential profitable ventures.

  • Generated video ideas for her top content strategy and sponsored videos, which made her weekly video production more effective and efficient.

  • Organized her thousands of recipes and other content to maximize what she offers clients and her audience.

Client Testimonial

“Linda Ingroia is what I call a 'secret weapon' when it comes to helping organize, prioritize, and create brand strategy and awareness…I am grateful for all Linda has been able to help me accomplish.” —Kristina Carrillo-Bucaram, Founder/CEO, Fully Raw Media

Fully Raw Media

Dr Mubin Syed, Founder/CEO

Background

Inspired by his own near-death experience, Dr. Mubin Syed began a campaign to improve South Asian health. We started working together in 2018 to write a book about the alarming South Asian predispositions for heart disease and other illnesses and how to be proactive about good health.

360° Messaging Work

To help spread Dr Syed’s message and create a credible brand and author platform, we helped him:

  • Launch and maintain a social media platform (desidoc_md: TikTok: 97K followers; IG: 10.5K followers)

  • Create presentations and pitch to medical and consumer audiences about South Asian health

  • Write and present a TEDx Talk

  • Write an article for an academic journal

  • Write an article for consumer publication (Brown History)

  • Create the Desidocmd brand and South Asian Health Project campaign

  • Respond to media article queries

  • Enhance his role as an expert by interviewing fellow top experts

    At HeadStrong Branding, we also:

  • Wrote, designed, and launched a free ebook to build a dedicated community and email list

  • Launched his website desidocmd.com; manage site analytics

Client Testimonial

“Linda Ingroia has been a great brand coach. I am grateful that she has shared her expertise to guide me on the vision and execution of an extensive marketing and content plan that has helped spread our unique message.” —Mubin Syed, MD/Physician, Health Advocate, Founder of RAM Medical Innovations

DesidocMD

Meryl Rosenthal, CEO/Co-Founder

Background

Meryl Rosenthal is a successful, innovative solo-preneur 18 years in business. She wanted to create modern, polished brand marketing materials that championed and differentiated her company's substantial achievements in the workforce consulting industry.

360° Messaging Work

We highlighted the company’s innovative, expert client work and reinforced brand messaging. We":

  • Completely updated the Flexpaths.com website content, design, and user experience.

  • Created a study sponsorship document to generate corporate support and awareness of FlexPath's innovative industry research.

  • Crafted the company’s first business fact sheet to help showcase company highlights.

  • Managed, reported on website visibility, analytics

Client Testimonial

“Linda and Headstrong branding refreshed the FlexPaths website with more compelling, straightforward language and a sharper, more modern design. I appreciated her attention to detail and commitment to understanding our business and audiences for the site and for other content needed for brand awareness and business outreach. She managed project schedules, processes, and stakeholder buy-in with finesse.” —Meryl Rosenthal, CEO, Co-Founder, FlexPaths, LLC

FlexPaths, LLC